back to article Google streaming search in 'Instant revenue boost'

Google's search revenues increased almost 2 per cent in the two weeks following the introduction of its Instant search engine, according to an independent study. Marin Software — an outfit that manages $1.3 billion a year on behalf of search engine advertisers — has released a study based on the recent Google experience of "a …


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Gagan Kanwar


It's dreadful

Anecdotal maybe, but everyone I've spoken to hates it, and are very pleased when I tell them how it can be switched off.

Maybe it's useful if you're a slow typist, when I guess there's enough time between each keypress to let it load the "instant" results and check to see if it's found what you're looking for, before looking back down at the keys and fumbling for the next letter. For the rest of us, we just splurge the query out in one go, hit search, and then check the results.

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Nice article, thanks

Anonymous Coward

how can it be turned off?

I've started using and then clicking on Instant is OFF.

Is there a better way to do it?


5.63 per cent jump in click-throughs

Google seem to be suggesting that an increase in "click-through"s implies that users are so happy with the service that they are using it more. I think this is not the case. In fact, I suggest it is the opposite: Since "Instant" is not offering the user exactly what they are looking for, they have to click through more results in order to actually find arrive at their target.

By bombarding the user with constant slightly-relevant-but-not-quite results, the user has to wade through all the noise in order to find what they want, and this may include clicking on a link or two more on the way.

I do find Rosenberg's last comment telling:

"So let me be clear that Instant wasn't based on a narrow financial calculation. We launched it because we could and because it's great for our users, as we have always said"

Note how "because we could" comes first. I fully accept this as the real explanation, just like the development and release of GoogleWave: it's first about a nifty technical challenge and second about upper management attempting to make money out of it. The two not always coincide in user experience, but that last one seems to be tertiary.



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