back to article Little Chef in 'I ♥ Charlie' t-shirt outrage

Roadside foodmonger Little Chef has fallen foul of the Sun for punting an "I ♥ Charlie" t-shirt which is apparently doing a roaring trade with students with a penchant for marching with Bolivians. The Little Chef I Love Charlie t-shirt The shirt is, of course, intended to celebrate the chain's culinary mascot, but as the Sun …

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  1. Cameron Colley

    It gets worse! I had a Jack Daniels T-shirt!

    Before I bought the shirt I had never touched a drop of alcohol in my life -- after buying it I was on a bottle of Jack a day!

    Ban these shirts! Ban them to hell!!!!!!

    1. Sarah Bee (Written by Reg staff)

      Re: It gets worse! I had a Jack Daniels T-shirt!

      I saw a ten-year-old wearing a JD t-shirt. It made me feel a bit ill.

      These, though, are most amusing.

      1. Loyal Commenter Silver badge
        Coat

        Once,

        I saw a mother filling a baby's bottle with coca-cola and giving it to the aforementioned infant.

        I mean, seriously, no vodka or anything.

      2. andy gibson
        Unhappy

        @ Sarah

        Even worse, I saw a pre-teen wearing a "porn star" T shirt with her pink velour tracksuited "mother" in Warrington. And no it wasn't Kerry Katona.

        1. jnewco81

          @andy

          Wow. Just wow.

      3. Graham Marsden
        WTF?

        What about the underage kid I saw...

        ... wearing a shirt saying "It's not going to lick itself" with an arrow pointing downwards?!

      4. Mark 65 Silver badge

        @Sarah Bee

        What if the kid's name was "Jack Daniels"?

        1. Sarah Bee (Written by Reg staff)

          Re: @Sarah Bee

          It was a girl.

          1. lpopman
            Unhappy

            titular hypothesis

            Her name could be Jaqueline Daniels, actually :)

            Kids clothes started going downhill when the boob-tubes for 9 year olds came out..

            Kids should be allowed to be kids, and not be forced into growing up too soon.

  2. Anonymous Coward
    FAIL

    Good grief!

    If the Sun editors and 'journalists' were to stop shoving so much of the stuff up their own noses then they might not associate everything with it! Should Coca-Cola merchandising with the word "Coke" on it be banned too?

    1. George Nacht
      Unhappy

      You beat me to it

      Exactly my thoughts.

      Besides, neither Little chef nor Bolivians have trademark on "Charlie". "I love charlie" may easily refer to british 80th rock band. Or member of Vietcong, for that matter. Or that tunnafish mascot, sorry, I forgot the name of the brand. Or Winston Churchill´s favourite parrot.

      Or... I doubt it is necessary to continue.

      I am actually more distressed by fact that someone saw this t-shirt and thought "cocaine!".

      1. MJI Silver badge

        Vietcong here too

        That was my first thought!

        1. Uncle Slacky Silver badge

          Charlie don't cook...

          ...or surf, obviously.

      2. Anonymous Coward
        Unhappy

        You beat me to it also

        I was thinking Charlie from Lost

    2. Les Matthew

      Re: Good Grief

      http://en.wikipedia.org/wiki/Coca-Cola#Use_of_stimulants_in_formula

      Coca is the real thing clue. :)

  3. Martin 19
    Go

    Traditionally enjoyed by Audi-driving sales reps;

    Charlie always seems like a good idea at the time, usually due to some kind of misplaced nostalgia and seemingly happy memories of partaking before.

    You hunt for it in the night, a few phone calls and wracking of brains later you find it on some godforsaken back road, and tuck in.

    Afterwards of course there's always a feeling of shame, slight nausea and your wallet is £50 lighter. You resolve never to do it again, only for the cycle to begin once more at a later time.

    Cocaine? God no, I was talking about eating at a Little Chef...

  4. Lottie

    The sun...

    ... Scraping the barrel of things to get pissed off at.

  5. Derek Green
    Happy

    Thanks for the tip :-D

    Great story. I've just ordered one and will wearing it with pride this weekend (provided this extra advertising doesn't overload the Little Chef's web ordering systems ;-)

    I'll leave it for others to further explore the 'Prodigy' references!

    Smiley face for... "We call it.... Chaaarrrrlllliieeee" :-D

  6. TeeCee Gold badge
    Happy

    "....available in small, medium, large and XL...."

    If my recollection of what's on offer in yer average Little Chef is anything to go by, they'd do better ditching the Small/Medium sizes and adding XXL, XXXL, etc.

    Unless they're expecting the wearer's fondness for Charlie to burn off all those calories of course......

    1. Anonymous Coward
      Anonymous Coward

      Re: Traditionally enjoyed by Audi-driving sales reps

      More than a hint of Ben Elton in there.

      Remember, beer will lead to hard drugs, KFC anyone?

    2. CASIOMS-8V

      You Sir

      Win this thread.

      +1 Internet Points

  7. Steen Hive
    Joke

    Someone should tell the Sun

    That Bolivian Marching Powder is probably better for you than Little Chef food ;-)

  8. Zobbo
    Thumb Up

    Holiday gear

    I can't wait to see someone trying to go through customs in that.

  9. Steve 48
    Joke

    Perhaps

    they ought to do a fleece version - it's what they've been doing to anyone gullible/desperate enough to walk through their doors!

    1. Michael 82
      Thumb Up

      @Someone should tell the sun...

      Is that before or after heston had a go at improving the menu and quality of grub?

    2. Kool-Aid drinker

      @Steen

      That's not a joke; it's true.

  10. Stone Fox
    Thumb Up

    this is not a title

    An I love charlie bumper sticker, what a brilliant idea for those who long a long conversation with the boys in blue everytime they drive anywhere...

  11. George Nacht
    Joke

    Not to mention....

    ...that one of more than fifty slang terms for cocaine is "Scooby Doo".

    Oh Christ, will someone think abou tthe children?

    1. mamsey

      Oh Christ, will someone think about the children?

      They're not having any of my charlie...

  12. Dez666
    Troll

    Surprised no one has mentioned the website address...

    Most surprising to me is that The Sun (rabid rag that it is) did not call for an immediate banning of the Little Chef merchandise website.

    Surely only 'fun' things can be purchased at http://www.charlieshop.co.uk/

  13. LuMan
    Flame

    Sun

    Well, it looks to me like The Sun is aspiring to be more like the Daily Mail. Scaremongering among the middle classes with tales of society's corrosion. Mind you, any organisation who aspires to be like The Mail needs a good dose of charlie...

  14. Anonymous Coward
    Heart

    If this had been several years ago...

    ... I would have assumed that the T-shirt referred to Charlie Dimmock!

  15. pctechxp
    Thumb Up

    Superb

    I've never indulged in hoovering up Bolivian Marching Powder (or taken any form of illegal drug) but this amuses the hell out of me so I might just buy one of these shirts as a two fingered salute to Middle Englanders and toffs living off Mummy's and Daddy's inheritance

    Are they selling them on the website?

    1. TeeCee Gold badge
      Coat

      Re: If this had been several years ago...

      Yes that would work nicely to pimp your ride.

      A bumper sticker on one end and big hooters on the other......

  16. Ned Leprosy

    The Sun, that legendary bastion of morality

    Sigh. "Charlie" may be synonymous with cocaine to Sun hacks, but for (most of) the rest of us, it's just a name. Don't they have some alleged "pea-doh" or someone who looks a bit funny to be throwing to the wolves today?

    Sometimes facepalming just isn't enough.

  17. Winkypop Silver badge
    WTF?

    As if they didn't know already...

    The marketing twonks who came up with the slogan/design have probably hoovered up kilos of the white stuff.

    It's innocent but not.

    It gets press

    Wallah! A successful campaign is born...

  18. hplasm Silver badge
    Unhappy

    "I do not think it is responsible for Little Chef to sell a shirt with that slogan."

    What the hairy hell does that statement actually MEAN?

    Responsible for what and to whom?

    Urge to throttle rising...

    1. bluesxman
      Go

      You might be onto something...

      The "c" is lower case, implying it's not a proper noun, just a noun. I can't think of too many things "charlie" (vs "Charlie") might be referring to. Actually I'm struggling to get beyond a count of one.

      Might buy one for the comedy factor ... £9 including delivered seems a bit steep. Then again, it's less than going 4 ways on a gram, I suppose.

    2. Rattus Rattus

      I'm seeing the term "Wallah"

      popping up more and more lately. Has there been a trend towards saying this ironically that I've missed, or are there really that many people who don't realise it's "Voila"?

  19. Witty username
    Thumb Up

    Buy em before they get banned

    ebay for victory!

  20. Kool-Aid drinker
    WTF?

    The Daily Mail

    doesn't appear to have picked up this story yet. Pity. It might divert some attention away from the story about the woman who has never worked, gets £29K p.a. in benefits and has managed to fund a boob job on said benefits. That one had 303 rabid comments at the last count.

    1. Elmer Phud Silver badge

      Daily Fail

      That may be because they are in a tizzy about Dave the Twat's idea to drop child benefit for the slighty better off.

      "Mother of four on Child Benefit and with £60k income spends benefit on cocaine" mustn't attack the core readers, who can they turn their indignation on?

  21. Anonymous Coward
    Happy

    Hah!

    So the mother twigged pretty quickly then. Filthy slapper!

    Can we expect a KFC one with "I 3> COCK" ?

  22. wolfmeister

    ha!

    well if anyone remembers (and maybe they still do) they used to sell a desert called 'Purple Haze' lol - the name of a variety of LSD i beleive

    1. Slappy
      IT Angle

      A title is possibly required

      That would be "Purple Ohms", so called because of the ... wait for it... purple ohm symbol printed on them. Purple Haze is a type of weed

      Erm, so i heard.

      Oh, the IT angle?

    2. Olafthemighty
      Black Helicopters

      Purple Haze?

      Skunk, actually. Bloody good, too.

      Apparently.

      1. Anonymous Coward
        Happy

        No apparently

        about it. Very nice Sativa cross.

        Cheese nice also but laughing buddah is the danglies.

        8-)_~~~~~~~

  23. Anonymous Coward
    Anonymous Coward

    Wouldn't...

    ...wearing a t-shirt declaring your love for an animated child safety cat be contrary to extreme porn laws?

  24. Mike Bell
    Coat

    Pot Noodle

    A snack "food". Who are they trying to kid!

  25. Anonymous Coward
    Anonymous Coward

    So...

    Nobody is allowed to use the word Charlie anymore? So we can't burn coke any more. And that's it for words like horse, smack, crack, jelly, etc. etc.

    It wasn't the gay community that removed the word "gay" from common usage, it was the outraged (and hypocritical) moral majority. There's barely a journo who doesn't dabble in a bit of the magic white powder once in a while.

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