The best way to differentiate yourself from Apple.
One would think that the best way to differentiate yourself from Apple would be for your product to be exactly like one of Apple's in nearly every way but far cheaper. It would have a slick design, intuitive interface, useful applications, would "just work", "won't" crash, wouldn't be locked down and would, conceivably, be half the price or less. Again, everything an Apple product is but better and cheaper. Not sure why this is so damned hard these days, but it apparently is. Even Microsoft, who made their fortune by ripping off Apple software and letting people put it onto cheaper machines (yes yes, I know it's far more than just that, but it's also not wrong), can't seem to do it anymore.
To use the mp3 player example, the Zune was a spectacular failure because it couldn't do anything it set out to do well. Sure, the lack of iTunes sync sucked, but the god-awful software, small storage sizes and the fact that the interface made doing just about anything on it only slightly less difficult than using a punchcard machine are what killed it.
I hope LG manage to pull this off and at a decent price, too. You sell a (fairly precise) multitouch tablet for ~$400-500 that can either interface with DAW software (and act as a "mixer" frontend) or is useful as a DAW in its own right and you'd sell them like hotcakes. It's what Wacom is trying to do, but they forgot the whole "being cheaper than their competitors" part.