You can tell when it's Microsoft time to launch new products
Time to badmouth and spread FUD about the competition.
Microsoft really, really hates its dud Vista operating system - so much so that it can now openly badmouth its own product while taking a bitchy stab at Apple and its current iPhone 4 antenna woes. The company’s COO Kevin Turner took to the stage at Microsoft’s annual partner shindig yesterday to offload some snarky soundbites …
Are you seriously suggesting in all of those I'm a Mac, I'm a PC ads they were not having a jab at Microsoft?
What were they decrying then, Linux? Somewhat unlikely.
Don't get me wrong I quite like Mac OS X, but Windows 7 is also really nice. I'm just saying if you dish it, you gotta be able to take it too.
Did they run those adverts outside of the US?
That style of advertising is pretty common in the US, whether it's Apple vs PC (+Windows), Verizon vs AT&T (+iPhone), Acura vs Toyota or Andrex vs Cushelle. In short, everyone does it. IIRC, MS did their own ones when Vista was around and they were a laughing stock.
I've never seen an Apple advert on TV in the UK, but then I don't live in/around London, so there are a great many adverts I haven't seen for all sorts of things.
I think those X vs Y type of adverts are frowned upon very seriously by the ASA, particularly where they make subjective or difficult to substantiate claims. Look at the recent hoo-har over who has the "best" 3G coverage, for example.
I saw the I'm a Mac and I'm a PC adverts in the cinema in the UK. They annoyed me greatly because they were blatantly wrong. One stated windows PC's lock up all the time and get viruses while it's impossible for Mac OS X PC's to have problems. While another said how PC's were for work and you couldn't play games on them, this before Steam was brought to Mac OS X.
They were around for about 2 months before they went, I'm guessing the ASA had them pulled for being misleading/lying.
For some reason they cast Mitchell & Webb in the localised versions, basically doing their Peep Show characters. So PC (/Mitchell) was about what they wanted, Mac (/Webb) was more like what Microsoft would want - lazy and self important. Or like they'd decided that the message should be "OS vendors are all a little rubbish"
I think they do localised versions in quite a few countries. Or did, at least.
Unfortunately they did...and they cast British actors too. Namely the two characters out of Peep Show (in character). Obviously the hacks looking to generate that hideous, toe curlingly smug atmosphere which accompanies any Apple advert didn't understand that BOTH the Peep Show characters are deeply flawed. They had Mark as the straight PC and Jeremy as the 'Cool' Mac. As anybody who has seen the show knows, Jeremy is a loser who tries to be cool and epically fails all of the time.
Apple adverts seem specifically designed for existing Apple fanatics and only appear to enrage or turn off other potential market. The smugness is overwhelming too.
As for the games claim, I don't remember it but it is obviously complete bollocks. Good luck playing the latest games on an adapted laptop with a huge resolution screen...fail
Oh really? Funny that, seeing as I considered buying one and changed my mind because it doesn't seem to work correctly - it was one of the criteria for buying/not buying.
"You know nothing and have no right to judge them."
A bit like you know nothing about me but feel you have the right to judge me.
Umm, it doesn't actually work like that. As in those crazy esoteric areas of life like science and law, the person making a statement has the burden of establishing that it's true. In all probability, if I were to claim that "In Summer 2003 you drowned a kitten" then people wouldn't think that must be true unless you can convince us that it's false. They'd ask me for my evidence.
Let's think about this for a moment. "If I hold this wrong I'm going to drop calls. I want one anyway." Seems to me that it's pretty obvious that functionality is not high on the list of considerations here. That's certainly not Apple's failing. In fact I'd call it a win for them and an epic fail for anyone who's gullible enough to buy their products.
Consumerist folks are *zzwhole top-2-bottom. They buy crap-product ... just because they have freely-disposable money to do so. And **you** don't. How prole can it be to worry about ANTENNA DESIGN. Feckin-A dipole this dipole that ... peon iPhoneLess scum ... eat dirt.
Or maybe it just says that Apple have a better handle on what aspects of the product are important to their customer base than their rivals do...
Lets face it, just how many of the products that this flakey industry we work in delivers can really be said to work correctly in every aspect. It really depresses me that people would much rather buy the latest version with more wizzy whatsits and even more bugs than encourage the vendor to make the old product work consistently and reliably. Everything about purchasing habits in IT suggest that wealth of features is far more important to the customer than lack of bugs.
"Or maybe it just says that Apple have a better handle on what aspects of the product are important to their customer base than their rivals do..."
What? You're suggesting that Apple's market research has shown iPhone users don't really care if their products can make phone calls, send text messages or make data connections? Seriously? PLEASE read your comments before posting and have a little think about what you are saying.
I'm sure there are a million and one reasons why people buy iPhones but "Hey, it'll make a great paper-weight" doesn't count amongst them.
And since when do phones come with a manual stating how to "hold it like a normal human being"?? If you did hang around human beings at all, you'd have noticed nobody needs instruction on how to hold their phones, they just pick it up any way the want and use the thing, no worries about not touching this or that corner -- my el cheapo phone that came free certainly didn't come with such instructions, and I've never paid attention how I'm holding it, which can be several different ways and either hand, depending on what I'm doing. Amazingly enough, it's yet to drop a call in two years of use. Funny, that.
If MS are admitting that Vista is a waste of disk space then how about they offer a free upgrade to Win7 for all their Vista users?
Would be a nice way to bring back some positive feeling about MS operating systems for many who feel a bit disenfranchised after having been lumbered with Vista and don't want to pay twice for the OS.
Apple's products are a fashion item, but you can't dismiss their usability. I'm yet to use a touchscreen phone that's got the responsiveness of the iPhone, or an mp3 player that has the ease of use of the iPod's click wheel. Granted, iTunes is horrid, and marketing may be the drive for most purchases, but you are simply denying all the good things their products have.
whine whine whine ......
fact is, I (and almost every other mac user I know) have NEVER bought an Apple device for the coolness.
I know they dont "just work". Perfection in software / hardware from any manufacturer is pretty much impossible.
But they do 'work' much better than anything else. I know I am much more productive using a mac than windows. I have to use both on an almost daily basis so its nothing to do with what i am familiar with.
Now can you claim that you have spent years working on both, so that your post was an informed decision? Or was it just a jealous rant of someone who just fears the unknown so has to justify their own faults by masking it with a put down of others?
Apple has attained a status where I believe no other company has matched; whereby the everyday consumer actually desires these products regardless of it's deficiencies.
The desire is irrational, you can't apply reason or logic to it, hence the success of the iphone4 even with the antenna flaw. That is why I think your prediction is wrong; I believe people will still covet Apple products and still purchase them in greater numbers.
Very sad, unfortunately.
Well, that certainly explains why every review claims that the iPhone 4 is a great device--even those from from Consumer Reports and the like, which say that--other than the antenna issue--the iPhone 4 is the best smart-phone in the market.
Perhaps most iPhone customers are buying the phone for *those* additional qualities, and enjoy them much more than they care for the so-called antenna problem.
I'd prefer a free upgrade of Vista to Windows XP. The only thing they'd need to do to make it "modern" is remove the 1 line of code from DirectX that says:
If Windows version != 6.0 or 6.1 then: x = randint(1,64) print("you have error ", x, " bye") quit
And similar code from all their other crap. But not IE9, no one cares if that runs on XP or not.
Windoid people complained about OS X 10.6 costing $40 and said it should've been free; but I upgraded from XP to Vista home premium for $120 and that's a 2 hour ordeal. Now, it's lost all the ownership keys to all my programs -including itself- which means I have to reload EVERYTHING! That's a whole day! If I want to move up to W7, that's between $200 > $600! (W7 Ultimate)
W7; Now THAT should've been free! (...or $40)
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