what's their problem with hugging?
aaanyway. Steve Jobs releases a product that puts style so far above function that it doesn't even work. oooh shocker.
When was the last time you heard a serious phone company using cop outs like "don't hold it like that", "you have to wear a garlic necklace when you use it" and "you shouldn't have removed it from it's original packaging"
No, they recognise that their phones will be used and abused, with or without a protective case - sometimes even to make phone calls - and they design them as such.
There's a good reason your TV set doesn't use it's casing as an aerial - because that would be the kind of corner cutting you'd expect from a slack dumbass who's probably designed more coke-bottle bongs than he has PCBs. Time for Steve to get a grip himself I think.