@Your survey
"We are going to be using the term "business intelligence" (BI) in the remainder of this questionnaire"
Wouldn't BS be more appropriate?
The trouble with industry (mine included sadly) is that it's peppered with gobbledegook and meaningless jargon designed to give the users of such jargon an inflated sense of their own importance. It's about time they all climbed down from up their collective arses and started to speak/write in plain English.