Surely not another Sony attempt to foist a new proprietry technology on us?!
Plus, don't a number of the newer high-end digital cameras have integrated WiFi? Surely this being a recognised international standard, this is far more likely to be cost effective for manufacturers, even accepting the much faster transfer speeds of this NFC widgetry, and WiFi's notable shortcomings? Personally, having to bring the gadget within a few cm of the receiver seems a bit pointless, unless the technology is standardised across all of the gadgets you may have. Again, the freedom of WiFi springs to mind, what with it's any-room-in-the-house approach. Perhaps combined with the inductive charging technology, this could be of some benefit, however I would imagine any licensing fees from Sony would likely be exorbitant.