I like the name Sheepbook, (although Sheeplebook is nearer), that web site really is perfect for ignorant sheeple to be exploited without the sheep even knowing most of whats happening to their data.
Just looking at the privacy setting page shows facebook is a mine of data ready and waiting for any government and business to profile.
Years ago, businesses tried very hard simply to find people's birthday so they could target/market crap at the people on their birthday and in their age range. Now thats so easy. Its now just one of so many ways they can fool the sheep into think, oh they care about me, they wrote to me on my birthday, how nice. Morons.
I love the line, religious and political views. How ignorant does someone have to be to list that on facebook.
This whole "brave new world of personal data sharing" is nothing more than a self fulfilling lie made true by PR from the control freaks, trying to fool sheeple into believing every sheep is freely giving up their privacy, so like a good little sheep they need to also join the flock/crowd and give up their privacy. After all, sheep, if you don't, you will be alone and without friends.
Meanwhile the bosses are laughing at the fools and thinking profit, profit, profit.
But worse is to come, because the politicians and their security service drones are also starting to swarm over this open source intelligence data. Not because people are criminals, but because all spying is ultimately about power and profit. But the sheep fail to see their freely given intelligence data gives the two faced lying manipulators ever more information to use as ever more effective lies to fool and distract large numbers of sheeple, while they and their ever richer friends in business continue to rob us all blind.