They looked at airline tickets?
So why is it still so damned hard to find a fair price with no hidden charges?
An EU investigation found that 70 per cent of the 554 ringtone sites examined were breaking the rules, resulting in 54 of them disappearing. The figures aren't quite as bad as they appear - the sweep was directed by national regulators who earmarked sites they suspected of breaking the EU rules on visible pricing and …
...the SMS subscription weasels.
I once followed through on a complaint to our local ASA-equivalent, and was extremely gratified that the company in question was told to behave.
That said, they are con artists through and through, selling animated images of maps as 'friend GPS locators' to unsuspecting kids.