Dumber and Dumber
The ASA just get dafter and dafter. So it's unlikely that children will see the ad is it? Not now they've publicised it. It's not so much that I think they are necessarily wrong in this case, but the level of hypocrisy is staggering. Just look at the number of ads they have banned on ridiculous grounds.
I'll bet the outcome would have been different if the ad had been carried by tabloids rather than broadsheets.
And as for the "it was the only picture we were given" defence, that is an absolute corker. The simple answer to that should have been "well ask for another one then". And would the same defence have worked if the image depicted graphic violence?
Yet more evidence that the ASA need to be replaced by a body that works to rigid rules, rather than "interpreting" some loose guidelines.