Bing is already as good as Google? Hilarious!
I have no idea how Bing does page ranking, but it's not just a joke... it appears to be non-existent.
I searched Bing for my full name in quotes to see what would come up.
First hit, a page on patents.com that describes a patent I have. Not what I'd consider #1, but still okay. Second hit is a web page with my bio for my current job. No problem with that.
The third hit is a link to a web page that used to be my work web page at a job I had 7 years ago. Because it was my page, my last name appears in the URL. But because I no longer work in that organization, the web page no longer exists and redirects to the organization's main page. Neither my first name or last name appear anywhere on that web page. Perhaps that organization main page has a high page ranking, but how can Bing rate that hit high on the list for my name if my name does not appear anywhere on that page. Notwithstanding that it may be a highly ranked page, it shouldn't be a strong hit for a search using my name as the search string.
Next hit is a DBLP Bibliography Server incomplete list of publications of mine. A data-centric page with very little actual text. Anyone looking for me or info about me would probably find this page not very useful.
Of the next five hits after that, for are for talks/presentations I give between the years 2002 and 2004. I've given numerous public talks in the five years since then. Apparently Bing does not use the presence of dates to infer age of a page, or doesn't use that info to make more recent pages more relevant in page ranking.
Google results are completely different, far more relevant in terms of providing more useful info about me, and appearing to infer that pages associated with me involving activities from the past couple of years are more relevant than pages from years ago.
I have no brand loyalty. I use Google because it works. Bing simply does not work very well when it comes to relevance. (I've tried it a few other times, not just to search for myself.) I know it's a work in progress, and I wish them luck in making improvements because I believe that good competition is good for everyone. But Microsoft is definitely still way off on the horizon in this catch-up game.