Are they really stupid enough to call something a cattleprod and expect people to still buy it? I suppose if Nintendo can call their console Urinate in English-speaking countries and still trounce the competition out of sight, then Apple use a name that will remind most people of prodding a disgusting or dead object.
Or.. it's an in-house name developers are using for a library that may or may not have something to do with a future device.
Or it's a typo. They happen.