Get rid of BTW.
Firstly, to own a website, you pay the host for the bandwidth that your site will use, when your visitors come to your site and browse. For example, I have my own small website venture, and I pay for £6 per month and I am allocated 150gigs bandwidth each month, therefore, I ensure that I do not store streaming media from my server, because my bandwidth will be used up in no time at all. Obviously, I could pay more to my Hosting Provider for more bandwidth, but I choose not to.
As a site owner, I accept no responsibility for how visitors come to my site or for their own monthly bandwidth usage as provided by their ISP. If a visitor to my site has taken out a contract with an ISP who limit their monthly bandwidth usage, then that is a contract solely between the vistor and the ISP and clearly has nothing to do with me as a website owner.
Secondly, this is yet another example how here in the UK, we fall behind the rest of Europe and the USA in regards to technology. Our counterparts in Europe and the USA enjoy far greater speeds and bandwidth allowance than we do, and their infrastructure is supposedly better invested in by their ISP's.
Surely, it's time for the BTW monopoly to be dissolved and to go that one step further and take the telephone exchanges away from BT too, as this may allow potential investors to help develop and deliver a much needed improved overall network for the future. Otherwise, we will forever be in debt to BT and it's outdated copper system.
Thirdly, if an ISP takes the decision to request payment from website owners of face not receiving traffic because the ISP will block their customers from visiting a particular site, and once this becomes reported, I envisage those ISP's losing customers by the droves in favour of ISP's who do not block or restrict access to websites and content.
Lastly, my conclusion is that the responsibility falls with the ISP to increase the bandwidth to keep up the the demand, in fact I would go further and suggest that ISP's should be increasing their bandwidth allowances and put an end to throttling, at the same time keeping prices and competitive, thus allowing end users to have a more competitive broadband market, than the contrived one which is currently available.
2010,The Broadband Wars.