back to article Ex-NebuAd staff target behavioural data via websites

As NebuAd dismantles itself in the US, the team who had hoped to launch its Phorm-like web monitoring and profiling system in the UK are preparing another behavioural targeting venture. Insight Ready Limited was incorporated on March 25 by Paul Goad, the man who had been NebuAd's UK boss. According to a source close to the …


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  1. Anonymous Coward
    Anonymous Coward

    They do not get it!!!

    I don't want targeted ads. I don't want my behaviour studied.

    Unless they pay me by the minute.

    Feck off and inspect Kent Ertugrul's bizarre behaviour!!

  2. Robb Topolski

    Yeah, whatever.

    NebuAd was formed (Phormed?) from the ashes of Claria and their spyware products. Now Insight Ready is formed from the ashes of NebuAd? Gee, why? To keep whatever remaining VC money out of the clutches of the lawsuits?

    When NebuAd shut down, it said it was moving toward a more traditional model. Now here we have the former NebuAd in a more traditional model.

    New company my butt.

  3. Mike Flugennock

    Once scum, always scum

    So, back for another ass-kicking, are they? They've pretty much fallen into the league with Walt "Pickle Jar" Rines and Wallace "Spamford" Sanford: once scum, always scum.

    Why do these people remind me of that one really stupid cow in the herd that can't quit walking into the electric fence?

  4. Nathan

    Do Not Want

    Phorm and co are not wanted in the UK. Even my "normal" friends that think the best thing in life is facebook understand what Phorm is and would be prepared to change ISP to avoid it if necessary.

  5. Anonymous Coward
    Gates Horns

    Porky Pies me thinks,look

    at the DATES and owners of the and .com domains of the company InsightReady



    Insight Ready Limited

    Old Bank House

    High Street

    Henfield, Sussex BN5 9DB


    Domain name: INSIGHTREADY.COM

    Administrative Contact:

    Morgan, Sarah

    Old Bank House

    High Street

    Henfield, Sussex BN5 9DB



    Technical Contact:

    Morgan, Sarah

    Old Bank House

    High Street

    Henfield, Sussex BN5 9DB



    Registrar of Record: TUCOWS, INC.

    Record last updated on 20-May-2009.

    Record expires on 20-Aug-2010.

    Record created on 20-Aug-2008.

    Registrar Domain Name Help Center:

    Domain servers in listed order:




    Domain name:



    Registrant type:


    Registrant's address:

    1163 Triton Drive

    Foster City





    Heart Internet Ltd t/a Heart Internet [Tag = HEARTINTERNET]


    Relevant dates:

    Registered on: 12-Nov-2008

    Renewal date: 12-Nov-2010

    Last updated: 14-Apr-2009

    Registration status:

    Registered until renewal date.

    Name servers:

  6. Ian Michael Gumby Silver badge

    Unfortunately they got the business model right....

    That's the rub.

    They are targeting their marketing/sales push at the website owners. Sign up and they'll pay you cash so that they can monitor your users as they access your website.

    As much as we don't like it, how do you stop a website owner from recording and maintaining data about how a user (you) interacts with his/her website.

    The only way to stop it is to stop using that website.

    Since the tracking is done via a 'magic pixel'... one could imagine that one could find a filter to stop the tracking like using noscript and blocking google analytics from running in your browser.

  7. Anonymous Coward
    Paris Hilton

    Still Scumbags but...

    At least it's not in the ISP, I have far less problem with this than intra-ISP spyware like Phorm and how NebuAd worked.

  8. Jay
    Thumb Down

    Goad can FOAD

    That is all.

  9. Anonymous Coward
    Anonymous Coward

    Well blow me away...

    I mean, it's not like anyone else is doing something similar, is it, so they're bound to be a resounding success with such an original idea.

    I find it hard to believe a way of blocking this won't be found in about 10 minutes, and any view of the web they did have would be patchy and highly selective. And any site that gets caught doing it is going to be a bit of a pariah, given their origins.

    How long till pricks like this are forced to resort to staring through bedroom windows and writing URLs down in a note book?

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