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back to article IBM deals on big Power iron in Q2

There are only three marketing levers in the information technology business: technology, price, and FUD. Without a refresh for top-end Power Systems as part of the April 28 update of the product line, IBM needed to pull one of these three levers. For Big Blue, the technology lever is stuck along with Power6 and Power6+ clock …

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  1. Matt Bryant Silver badge
    Flame

    FUD is not what we want.

    Forget FUD, it's not real marketing. Try some positive marketing like case studies, onsite trial/demo kit, or try-before-you-buy promos, and free services (OK, maybe not - you need a flamethrower to get IBM Global Services out once they get their claws in a victim). Positive marketing is more of interest to us custies than narrow promos where the build you actually need rarely meets the citeria specified. With such narrow offers you end up either buying bits you don't need or cursing the vendor for not understanding their customers' needs better.

    /flames to keep the Idle Bloodsucking Monsters Greed Services at bay!

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