Just the thing for 1993. Only it's, er, 2009.
The DAB we in the UK adopted is so far out of date, and so lousy in quality, it's little wonder that slightly more enlightened countries elsewhere have dumped it long since.
Of course when DAB+ comes along, then maybe things will improve, but if you've shelled out this kind of money for something that looks like being non-upgradeable and therefore obsolete, you're obviously not going to be one of those embracing the kind of digital audio broadcasting which the UK should have had in the first place.
As for the price: it's doubtless based on volume (unit, not audio) cost and as the market for DAB in the UK is now slightly less than the total number of advertisers using ITV, then Pure has done a good job in bringing the price down to that level, seeing as how sales might reach half a dozen this month and two the month after.
El Reg shouldn't lament the apparent failure to include Pure's powerpack as standard though: the Internet has plenty of tales of users who found the powerpack rather too hot an attraction.
Ah well. Another DAB radio, another era.
Perhaps El Reg would now like to give a thumbs up review to the Binatone portable record player? Apparently it's very good.