The worlds dumbest industry
The only reflex these people have left is the one that allows them to repeatedly shoot at their own foot. Against all the odds, Apple managed to get them to see sense long enough for a service to be created that didn't seem to explicitly piss the paying punters off - one that, given time and a little coercion, might just serve as a model to wean the freetards off 'free', or at least reduce their numbers. While the music types liked it to start with, they seem genetically incapable of imagining what long term development actually is and the glitter of gold made them revert to type and start squealing over pricing. Why anyone beyond the industry cares if it collapses is beyond me.
In the early 90's I worked for a graphics company that did display and pre-powerpoint projection material for one of the labels, a subsidiary of one of the industry big hitters. For fun, I had a good look at the slides for their annual strategy conference for the coming year, which for someone interested in music confirmed every cynical thought about the industry. The centrepiece of the "big plan" that was going to make them filthy rich was the 4th (their note) relaunch of a very aging American "rock" (very loosely!) heartthrob who'd never quite taken the UK by storm on the 3 previous attempts. TV appearances, gigs, singles; the whole lot was laid bare on those slides. The language, tactics and cynical approach to the public was more reminiscent of a crack dealer plotting a marketing strategy for sales to six year olds at the school gates than a company at the sharp end of a supposedly creative industry.
It was entertaining to watch the strategy pan out, tank and go largely unnoticed over the next 12 months, the aging purveyor of mid-american rock gunge as unloved in blighty as he'd been for the previous twenty years. It's perhaps symptomatic of the industry's remarkable stupidity that I see the same tired strategy hauled out regularly to this day, about every two years, with the axe-wielding pensioner's publicity shots consuming more Photoshop processor cycles with each outing.
I predict he'll be firing up the great Marshall stack in the sky around the same time as the major labels finally implode under the weight of their own perfectly avoidable stupidity.
Paris, cos she's not out the screw the whole public.