Do No Evil
I'm a consultant yet am so pleased to read:
"In November Google said it would significantly cull the number of contractors it had on its books, and that it wouldn’t wield the job axe at its full-time staff."
Most permies hate consultants/contractors because companies cull permies and keep the contractors on (e.g. UBS, Alliance and Leicester, Barclays). Unless the permies have a different skill set, releasing the contractors is the ethical thing to do before taking an axe to the permie workforce.
Do no evil - perhaps "do less evil" is true.