A wholly independent report then!
Nothing like a well-timed bit of scare mongering to make people buy their software.
I don't even need to read it, it goes like this:
"Worlds going to hell in a handcart"
"Unamed and very shadowy groups are waiting to take your business down"
"Are you a technically inept but well meaning CEO...approach your IT department now with the words "I say, those Symantec chaps are jolly clever aren't they, buy their stuff now""
Same every time.