@ AC 09:50
>>>I think you seem to have blurred the lines between "marketing" and other forms of product promotion. Having a logo of your company on the product is not marketing. Having a snappy brand name is not marketing. Having funky packaging is not marketing, nor is describing your products marketing. It's cutting it close, but having bilboard adverts and tv adverts or even internet adverts are not really marketing. If you simply put your product out there and draw attention to it, that's not marketing.
How about I draw YOUR attention to the definition of Marketing:
-the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
-the commercial processes involved in promoting and selling and distributing a product or service
-The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
>>>Cold calling, spam, and any other technique that puts pressure on people to buy whatever tat your flogging IS marketing, and that's what's evil.
All advertising puts some amount of pressure on a person to purchase a product. Otherwise it wouldn't work. And if it didn't work, people wouldn't do it. So regardless of whether the pressure is to keep up with the Jones', or whether it's to not drive a 30 year old car, the pressure is there to some degree with all product promotion.
>>>Taking a substandard product
This is an opinion, so I'll ignore it as a valid argument.
>>>that people in their right mind wouldn't chose over the competition and then hiring naive graduates who think your cold calling company is a genuine way to make £££'s
Again, people wouldn't do it if it wasn't profitable. Assuming the consumer is not misled in an unlawful way, irrespective of your opinion on the subject, this method of making money is in fact "genuine".
>>>and getting them to pressure you into buying said substandard product is what people have a problem with and want stopped, not companies promoting their products in a respectable way.
What people want has no bearing on whether or not a given marketing channel is a valid one, and doing something someone else doesn't like certianly doesn't make a person "evil". Besides, clearly there are enough people that don't mind this methodology, because they buy often enough to make it worthwhile.
>>>Marketing people have no respect for privacy, your free will, or anything beyond trying to get their next bonus,
While you claim my definition of Marketing is too broad, yours is far too narrow. You seem to be taking issue with people who call you out of the blue and try to convince you to buy a product. Marketing is so much bigger than that, I find it almost humorous how much you're generalizing.
>>>and that's what people want stopped, not *All* product promotion.
Here's the quote driving my comment: "By the way if anyone here is in advertising or marketing... kill yourself..." I'll draw your attention to the term "anyone". Any means all.
Or this one: "Actually, extradition to Guantanamo just for having a career in marketing seems reasonable to me." While I observe the tongue being firmly in cheek on the Gitmo part, the underying opinion is still valid, that marketing people are bad. And frankly, that's just tosh, and anyone who actually knows what marketing is knows that. It's only uninformed wankers, who dislike a particular form of marketing that think marketing is bad.
Sounds to me like you were in cold calling. So again, you don't like one form of marketing and generalize that (by means of your crap definition of marketing) to mean all marketing is bad. Bollocks.
>>>Never trust ANYONE who gets paid by percentage!
I expect you to never purchase a home or car. I expect you to never go to a sit down restaurant. I could go on, but really, your penchant for generalization to the point of hilarity just makes me...well...laugh. Taking one thing you don't like, then using a horrible (not to mention flat out wrong) definition to say that all things in that category are bad, is just poor argumentation. I don't like telemarketers myself, but I'm not naive enough to extrapolate that out into saying all marketing is bad.
If you genuinely think that logos, brand names and flashy descriptions aren't marketing, then clearly, you need to go back to that school you attended. Or maybe...a better one??