Sorry, crap article
If your discussing a new technology, tell me what problems it solves, give me an example or two. Tell me in a factual way why it’s something I should invest my time and money in to learn. Don’t tell me I can go home and fuck the prom queen. Although I’m from the UK, I get the impression that most “prom queens” are unintelligent morons that care more about being popular and looks than getting an education. Frank Zappa’s “Valley Girls” springs to mind, “Gag me with a spoon” indeed.
“Thrift failed to gain heavy traction because its name isn't terribly cool, nor does it give way to an acronym that contains the letters J or X.”
Ok, that’s disturbing, Teddy boy says that a technology failed because it’s name was not “cool” and failed to have a descent acronym.
I am not an aggressive guy, far from it in fact. But, had I been in a meeting with my peers and Teddy boy piped up with that little nugget, I would not be able to stop myself from saying BOLLOCKS!
What programmer, worth anything, would base his or her choice of technology on a bloody name or acronym? I don’t care if it’s called “Tinkerbelle Web API Technology” or T.W.A.T. If it’s good, and solves problems it’s worth learning.
As for the AC “A couple of points” commenting “It's just nice to see that someone as obviously cool and trendy as google has finally seen through this most transparent (or should that be obfuscated and opaque) horror.”
Sorry, the same goes for you, “Cool” and “Trendy” don’t wash.
Like it or loathe it, XML is here and understanding it is currently a better career choice than refusing to. Arguing that Google or anyone else has a better way won’t get you far unless it’s adopted by the masses.
I, for one, wont spend my time to learn Google’s answer because a somebody tells me its “cool” without first backing it up with some real world examples.