Mobile phone operators are all scum - here's to any competition
I doubt this service will be a success, but the mobile telecoms networks severly need some kind of competition.
The way mobile phones and services are sold are very customer unfriendly. All the networks play by the same rules, and there's little things they all do that I see as colluding to get the most money out of the customer base.... one of which is "free voice mail".
The customer is given a voice mail service pretty much no matter what contract or PAYG service you have. This means that if a customer doesn't answer their phone there's a good chance that the phone company will make at least the minimum call charge when the call goes to voicemail. And by giving a VM service to a customer, if that customer goes out of range of a signal and they get called, the caller goes to the voicemail.... instantly getting charged, whereas a digital Dorothy recording to say the called phone's unavailable is unmetered. The networks are able to monetize the areas of their networks where the signal is poor... Do you think they still have an incentive to fix the poor coverage? As all the mobile networks provide "free voice mail", they all get to benefit when calls between the networks don't get answered, as the customer pays for it no matter what.
If you have voice mail on your mobile, please turn it off. Just ring people back when you see "missed call".
There's a lot of people that feel their expensive contracts are worth it, and will rather frantically defend their decision to give 12x a lot to a major multi-national. And the funniest thing is that the defense usually starts with the number of free minutes, texts and bytes they get.... "free" things they only can get by paying the operator!