When I read the byline "Dump a Superdome. Go to the Bahamas" I was worried that IBM had found a salespitch that might actually make the CIO want to cash in a Superdome! Luckily, they chose to force the buyer to use the "points" to buy pointless IBM Services.... Phew! I mean, selling your customers AIX/Power, the pain of a nasty migration, and then inflicting IBM Services on them too!?!?! That's just vicous!
IBM are targeting HP because they know it's a two-horse race - Sun's top-end enterprise bizz is dead on its feet, Rock is a distant glimmer of vapourware, and Itanium in the shape of HP Integrity is the only option taking share from IBM Power. Don't believe me then just check the IDC and Gartner figures (as quoted here at El Reg). And because HP are taking share from IBM, so IBM need these whacky offers to try and staunch the flow of sales going to HP.