Ebay -- too little, as usual and where are the NAMES and ADDRESSES?
Ebay agrees that buyers should know their rights.
Fine, but why is it that despite the myriad things you can report, "seller misrepresenting trading status" is not one of them?
Ebay does say (but it's tucked away) that any seller who buys or makes things to sell should register as a business seller. Private sellers are those selling only unwanted presents and used family items. But if you find a seller that's fraudulently misrepresenting themselves to be a private seller (as in my estimation probably 50% or more are), WHERE DO YOU REPORT IT?
Its not hard to spot when sellers do this, but there's absolutely nothing we can do to force ebay to take action against them.
Anyway, getting the status right is only HALF the problem. Trading standards also says that business sellers must display their name and address either "on each listing or in their ME page".
OK, so what percentage of ebay business sellers actually comply with the law? Less than 10%.
Its fine for the OFT to pontificate, but what's needed is high profile ACTION against a representative sample of those trading unlawfully.