You must be using some definition of the word "losers" I'm not familiar with
I have news for you, "Monster teaching".
Most companies with web sites don't know how to protect the databases they make accessible from the internet. Companies are started by businessmen, not security experts. Businessmen tend to believe what their security consultants tell them.
In general, business people don't spend money on avoiding risks unless they've seen the bad things happen once already, to themselves, someone they know, or someone in the newspapers.
So the "losers" are those who trustingly put their personal details on a website with a silly name, expecting that some businessman just out to make money would also spend it trying to protect the information of millions of strangers.
Now that the disaster has happened, things may get a little tighter in future. But don't bet your life on it.