Bollocks!
HP's printers now cost 3x as much to operate as competing products with equivalent quality and speed; furthermore, HP drivers have generated quite a number of Windows BSOD events here at work over the past 8 months, while drivers of other printer brands have generated no such crashes.
Perhaps if HP would spend less money on hyping their very-expensive products, and more on writing good driver code, they could sell their products on merit. But I suppose that doesn't fit the Marketing MBA model of doing business.
In any case, we're moving towards becoming an HP-free zone.