O2 and 3G
I think O2 will be the ones to have the iPhone in the UK.
Thy have by far the poorest and costliest 3G service and I would guess their 3G sales are way below the other operators.
That gives them three options as I see it,
1. Ditch the iPhone, lower rates for 3G (at least offer some data packages) and really focus on selling these 3G models and try and recoup some of the investment they have already made.
2. Continue to all but ignore 3G and take the iPhone. Get shafted for 10% of all your takings by Apple and have every other phone provider demand 10% of your revenues (on their phones) too. £4 billion wasted and they wont make much on the iPhone as UK users want 3G.
3. Try and do both, take the iPhone and give apple 10% of sales but also really focus on 3G. Folk will come to O2 because it has the iPhone and it can shaft over Apple by trying it's hardest to sell an alternative model to the iPhone with 3G when someone goes into an O2 store. Give Apple their 10% for folk on iPhone contracts whilst making a fortune off all the guys your getting on 3G contracts. ....i'd be feigning some lack of availabilty of the iPhone or cost it through the roof whilst discounting all my 3G contracts.