I expect to see McDonald's
giving away a free copy of Fast Food Nation with every Happy Meal, then.
Those among you who fret at the inexorable rise of the supermarket leviathan - whose tentacles threaten to choke the life out of traditional town centres while sucking profit from poverty-striken suppliers and crushing rivals with irresistable two-for-one-while-stocks-last deals - are directed to Andrew Simms' book Tescopoly: …