I generally like Apple's phones, don't like their walled garden and their blindfold dartboard approach to app management. Prefer a phone I can put into my pocket, and pick up with one hand, so IF I were to but an iPhone today it would probably be a 6E.
Meantime I have four Galaxy S4 phones (including my daughters') that are working OK. Wouldn't mind an upgrade but don't feel a strong need. Mine's running CM13 for a multitude of reasons. The kids are running apps that don't want rooted phones so they're on Lollipop stock ROMs.
One of the drawbacks of running old Android phones that aren't Google brand is update support. But we can Skype and stream and send MMS and do phone calls and for now it's Good Enough.
Also I can read and comment on El Reg while on the can. :)
So maybe there's some market saturation going on. But when I think about new phones I also think, maybe Chinese next time. We'll see. Keeping an eye on them.