Re: New Research? Really?
Where's the new research here other than they figured out why flies are drawn to the stuff?
That is the new research!
Those of us who have done research know that it is comprised of small steps, in the same way that a jigsaw puzzle is made up of small pieces.
I am not criticizing you personally, but many correspondents to The Register, in my opinion, fail to understand the research process and the human effort required.
Research finding tend to be dismissed too easily by those not involved in research. It's bleedin' obvious, or it's only done to get funding; rather than the satisfaction of curiosity.
There is too much of a "well it must be easy because I am no expert in this field, but I will give you my opinion anyway..." attitude and comment on research findings by people who seemingly have never done any serious research.
Dunning–Kruger effect. - Find out about it and see if you agree.
I rest my case.