Alternative to Cash Cow business model
So there we were in prev Reg forums wondering what business model could possibly replace the media Cash Cow - so ubiquitous that contravening it (i.e. copying) is "theft".
And here it is:
We give away free music / vids / whatever.
The price? Your details, which we can sell on, or data-mine, or use to try to sell you more stuff.
Not necessarily a problem so long as you know what you're getting into.