Crosses several boxes for me
iOS only, air, Facebook, low resolution, limited controls but it might be a hit with the target market. Might, given it's relatively expensive and really needs a tripod. Plus automatic connectivity will be fine for some but if you can't share your work with just anyone it won't take off. My prediction: Apple will do this right in two year's time while claiming they invented it.
Now, what I had hoped this was is a small camera with a built-in motorised pan and tilt head. Do that for the same price (alright probably a little bit less) and I'm in.