I'll tell you why I like the show
And it's nothing to do with wanting to be a "Bad Boy".
It's the ultimate deconstruction of American exceptionalism - the idea that people who are white and middle class can do terrible things and still be the good guys - the "I am not a criminal" thing.
OK I get that some people won't get that the show is essentially a morality tale - there's always people who end up identifying with the bad guys if the presented as anything more than cardboard cutouts. But you get that Walter White isn't a good guy. Try giving the fans of the show credit for realising that too.
And yes, the geek appeal of the show comes from the protagonist been one of us. But so are the Master and Lex Luthor - doesn't mean we don't get that they're villains.
Oh and while the underground meth lab is nice and super-villainy I think I'll wait for the Hot Wheels RV version.