Re: More than just a name?
As I understand it, if it can be used to identify a business it can be used as a trademark. (Three piles of cow dung anyone?) Words themselves qualify with certain provisos - no generic terms, proper names etc. If the bare word doesn't qualify you can always make a trademark by writing it a certain way for example the, in itself fairly generic word, 'ford' written in a fancy typeface placed in an oval.