Posts by jos

Market favours Iphones - No real challenge so far

Apple is going full steam on production of Iphones.Being in the business of MP3 we are experiencing shortage in supplies of ipods. We are told chips meant to manufacturer the ipods are utilised for the Iphone production.

As we look at it, there are many gains for Apple. Ofcourse, Apple might find it more profitable to maufacture and sell iphones vis-a-vis ipods. Also, it is helping Apple to control the Ipod market - Supply & demand, Price Parity etc.. which is most needed for a brand. Thirdly, with festival seasons coming up for the next 6 months, most networks might decide to get in with iphones as no other "break through" model from any other brand (say Nokia, Sony Ericsson, Motorola, Samsung) is available in Mobile Phone industry currently. Either new models of other brands are not rightly priced, or consumers are not taking really fancy for these models, as no real hype is getting attached to these ones as is with Iphones. Afterall, Apple is marketing iphones very smartly... and their already is a Halo effect on Iphones in rest of the world, as something which only US currently enjoys and others are desperate to get but can't!!! I believe, a lot of people in other parts of the world will pounce on it when launched say in europe.

Looks like, the market/industry dynamics is in their favour on their "Iphone Mission -10Mn by 2008". Market seems to favour Apple in pursuing their ambitions on a third line of business.

Jos