The problem is the infrastructure
Whilst Europe continues to allow telcos to use their old copper phone lines and doesn't invest in modern technology there will always have to be 'traffic shaping' in the form of throttling or capping, because ISPs have to pay a fortune for transit. Once the government wake up to the fact that we are working on a scarcity model and do something about it, then we can truly have an open internet using the abundance model that real fibre brings. If we continue to prat about with obsolete technology, we will get left behind. Or even further behind I should say. Other continents are forging ahead. They won't have to prioritise traffic so it can get through the choke points. Other continents don't have a legacy phone network to prop up. They have fibre. Moral and Optic.