looks about the right price for a dev board. Given the huge installed base of embedded windows there will be a lot of people interested in this. Hobbyists who are attracted by RPi will not give it a second look and likewise enterprise customers will see the RPi as a false economy and go with something that has the required support network. Everyone is happy and no need for an argument.
When someone rolls out an ATM network with RPi in I will of course eat my hat...
Biting the hand that feeds IT
