The Rise and Fail of a Social Network
PHASE 1: Hip young thing.
Characterised by: It's where the cool kids are.
PHASE 2: Exponential growth AKA Middle aged spread.
Characterised by: Everyone and their mother joins.
PHASE 3: Increasingly desperate attempts to monetize the user base.
Characterised by: Unlikely sounding business plans mocked by the media.
PHASE 4: Vicious cycle of lame AKA The users are revolting
Characterised by: Attempts to generate any sort of profit are vigorously rejected by user base.
PHASE 5: Undead Army
Characterised by: Mass abandonment of accounts, site fills up with advertising as no one is complaining about it any more.
PHASE 6: Caveat Emptor
Characterised by: Sold for obscene quantity of cash to people that should know better.