How did we get here?
For all it's faults, Apple hasn't forgotten the number one rule of business, to turn a profit, everything they do earns them money, and when that changes they stop doing it.
Way too many companies now seem to operate on the "get a billion users, ..., profit?" business plan, increasingly selling at a loss for marketshare, how is this supposed to be sustained as ever more industries are forcably switched to the underpants gnome model? by advertising? who is going to have money for advertising when everything is sold at a loss? Content? the stuff that people are downloading for free, that's slowly but surely working its way into a minimal broadband tax?
Major International corporations destroying physical markets on the offchance they will recover their losses penny by penny, or to cock block a successfull competitor is a sure sign that we're headed down shit creek.