It's not like AT&T kept the facetime additional charges secret. If he didn't read the blurb it's his own fault.
Or perhaps he just took an ithing and an account just so he could troll them for a possible payday. Like AC says, it's the American Way (tm)(r)(p)(c)
Or perhaps he's just another OCD apple buyer who had to have an iwotsit regardless of whether the phone or plan carrier contract/plan suited his needs..
Fail, however you look at it.