Coeliac sufferers are special needs
But these guys totally redefine 'Special Needs' on a whole new level! You'd think it slightly smarter to put doubt of the coeliac-friendly veracity of 'Internet Brands' over their own, given that some 'Coeliac-Friendly' products actually have 'very low' amounts of gluten in them as opposed to being truly gluten-free, in the UK they're allowed to be marked gluten-free if below a certain amount rather than being actually free of the stuff so you can't properly differentiate free from actually-free. Which is not good enough for many of the afflicted who do need truly-free.
Yep, regardless, Closing Down Sale ahoy!