One for the kids
I been handed a new Windows Phones every year for the past 3 from our Corporate IT team and I tried really hard with 7.5 and 8 to like it but it is just that long list of niggles that reminds me of the old days of smartphones where it is just so nearly awesome but not quite. So I pass my annual new device on to my ex (lawyer - they never update anything, still running XP and old blackberries) and she gets by just fine - she mostly uses her phone for, amazingly, calls and texts. But though our young daughter likes the live tiles and the easy to use interface, she just hates the apps and wants her mother to get an iphone.
Decent kit with decent price points makes it VERY appealing for a young audience but poor app support and no imessage (I know, I hate that proprietary lock-in too) probably doesn't make the sale.