Thank you!
It's rarely seen in popular media, that google gets its fair bashing. Why, maybe this is a sign of things to come - people shouldn't just listen to the company's claims about how great life is at google campus and how unevil the company is. The bottom line, as it was well illustrated, is that google consumes.
It provides a very good service, but that service creates monopolies, since nobody can afford not to use google any more. And the business model itself is a testiment to counterproductive commercialism - google gets its money from advertising - and not the vanilla kind, but the kind that's intended to mess with (specifically) YOUR brain. The trend is sickening, even outside google labs companies are using medical brainscanning technology to maximize advertising potential - if there would be a way to make you buy something, the companies wouldn't blink to use it.
Bill Hicks, RIP, once said something to the effect of advertisers should commit suicide and stop polluting... this was in the 90s. Now the playing field has changed and the nature of subliminal is revised. Google makes a sickening amount of money by targeting your brain with AdSense online. Wherever you go.
Apart from the obvious monopolistic characteristics that google money can buy - near infinite storage, huge internet cache, buying up a lot of talanted engineers; google's sin is rooted in vanity. I'm not saying that google is useless, far from it - it provides individuals, SMEs and even huge companies with ways of making money. But is money the only thing we need?
I don't know. I was born in the Soviet Union, and I still remember how we had soap that said "soap" on the package. And how different superlative adjectives actually served a purpose....
I wonder if there's a middle way - commercialism without exessive advertisment, heh.