unsure what is funny these guys are serious about making money from our misfortune of ads being shown..
Rovio drew public criticism in 2012 when researchers claimed that the app was tracking users’ locations and gathering other data and passing it to mobile ad companies. In a statement on its website, Rovio says that it may collect its users’ personal data, but that it abides by some restrictions. For example, the statement says, “Rovio does not knowingly collect personal information from children under 13 years of age.”
The secret report noted that the profiles vary depending on which of the ad companies — which include Burstly and Google’s ad services, two of the largest online advertising businesses — compiles them. Most profiles contain a string of characters that identifies the phone, along with basic data on the user like age, sex and location. One profile notes whether the user is currently listening to music or making a call, and another has an entry for household income.
Google declined to comment for this article, and Burstly did not respond to multiple requests for comment. Saara Bergstrom, a Rovio spokeswoman, said that the company had no knowledge of the intelligence programs. “Nor do we have any involvement with the organizations you mentioned,” Ms. Bergstrom said, referring to the N.S.A. and the British spy agency.
Another ad company creates far more intrusive profiles that the agencies can retrieve, the report says. The apps that generate those profiles are not identified, but the company is named as Millennial Media, which has its headquarters in Baltimore.
In securities filings, Millennial documented how it began working with Rovio in 2011 to embed ad services in Angry Birds apps running on iPhones, Android phones and other devices.
According to the report, the Millennial profiles contain much of the same information as the others, but several categories listed as “optional,” including ethnicity, marital status and sexual orientation, suggest that much wider sweeps of personal data may take place.
A portion of the computer code in Burstly’s Software Development Kit — used by Angry Birds. This software was studied by GCHQ for intelligence value.
Twitter Facebook Link
Possible categories for marital status, the report says, include single, married, divorced, engaged and “swinger”; those for sexual orientation are straight, gay, bisexual and “not sure.” It is unclear whether the “not sure” category exists because so many phone apps are used by children, or because insufficient data may be available.
There is no explanation of precisely how the ad company defined the categories or how accurate the information is. Nor is there any discussion of why all that information would be useful for marketing — or intelligence.