I actually stopped caring about media about a year ago
Great - flash this, "spinning rust" that, compression, dedupe, blah, blah, blah. I really don't care any more. What I want is the major attributes of the storage presented to the user able to be independently modified without effecting any of the other attributes. On the fly. Using an automation interface. Performance (IOPS and MB/s), availability, protection level (data redundancy), versions (snapshots) frequency and retention, locking data with guaranteed integrity, encrypting data, off-site copy of data, off-line copy of data, geo-distribution of data, access permissions, metadata creation/modification, etc., etc. All of them, no exceptions and no mealy mouthed marketing bollocks.
Compare and contrast with compute. If we were having this discussion about compute it would be about the number of CPU cores, memory technology and bus speeds. The dicussions on compute are actually about containers vs. H/W virtualisation, devops, continuous integration, etc. It is time storage got out of the stone age and joined the rest of the world. Discuss.