I doubt Apple care, they seem to make phones a lot of people do like.
In the end, the measure of any business isn't marketing spend, cost base, market share or any metric beyond return on investment.In this world, rightly or wrongly profits and therefore ROI count. And actually in the long term Apple don't matter to Samsung,
Sansung are dependent on Google, which is strategic suicide, just as any x86 system builder is dependent on Microsoft. The only possible outcome where manufacturers can't differentiate is a race to the bottom.
The bottom line is IOS can do a few things Android can't, just as Android can do a few things IOS can't, but Samsung currently can do nothing HTC, Hauwei or any other Android licensee can't do - usually more cheaply.
Samsung have done well to defy gravity for so long, but the pressure will always there in the market they're in.It's reaching the point where even Blackberry look like having a better proposition, not better than Android, but better than any single licensee.