FUD and Irony
Microsoft learnt all they know about sowing Fear, Uncertainty, and Doubt (FUD) as a hold-the-market strategem, from IBM. Just sow the seeds and watch the 'nobody ever got fired for buying Microsoft' people, who never take any risk they can't blame on someone else if it goes pear-shaped, hold off purchasing until their favourite supplier has a product in their space.
The irony is that MS became the behemoth it is today at the expense of IBM, because MS served the corporate desktop customers (i.e. the real money in PC shipments, the people who pay license fees every quarter) better than IBM did.
With Windows 8, MS threw all those people under the bus so they could chase the fondleslab market with the idiotic mantra from MS Marketing of 'one version of Windows, running on everything'. I mean, who the fuck cares?
The additional irony is that they did this out of nothing but FEAR. Fear that Google and Apple would own the next big thing in computing (which is what Frank X Shaw is talking about), the mobile, always connected, 2.0, bla bla marketing speak bullshit buzzword soup hypescheiss.
In the 80's, the biggest IBM customers, the people who needed them the most, were the people who hated them the most. The people who would, and did, jump at any alternative that looked promising. The corporate desktops. The money.
Today, these same people, who rely on MS more than anyone, hate them more than anyone, and for exactly the same reasons.
One further irony is that Windows 8 on a mobile device without a touchscreen, like a classic notebook or laptop, is a maddening experience that makes you long for the days of XP.
Pride goeth before destruction, and a haughty spirit before the fall.
And so it goes ...