>> If you work in marketing or social and you see something written that you don’t like, the first reaction should not be to try and get that person "on-message"...
Well-intentioned advice, but perhaps impossible for large vendors to actually implement.
When a company exceeds about ~3000 people, it becomes a bureaucracy. When companies are small, they are similar to tribes, where cooperative behaviors clearly advance both selfish and collective interests. Bureaucracies are fundamentally different; conformity trumps results. Ceremony trumps outcomes. The contrast is nearly as sharp as the contrast between centrally-planned state economies and decentralized laissez-faire state economies. The latter is vigorous, progressive and chaotic, while the former is lethargic, stagnant and predictable.
Start-ups are perennially successful a penetrating all markets, even ones with very high barriers to entry, specifically because of this problem in scaling human organizations.