Posts by @miketrap

This release is about cheaper resiliency and faster availability. No one can match it.

"Marketing BS" aside, Chris, backups stored in tapes and dedup appliances are useful for only one thing: Doing restores when you need them. And when you do those restores, they take a long time to do. With tape those restores may not even work. And while dedup appliances are good for a few months of retention, using them for multi year SLAs gets very expensive very very fast.

Actifio also has its own deduplication technology, and it's also great for a few months of retention. The economics get a lot better when you store data for multiple years in object storage, though, whether in the cloud or on prem.

Even more, Actifio is uniquely able to provide instant access to that data in object storage. So you can not only protect that data more cost effectively, you can actually USE it instantly when you need it, for things like on-demand analytics, data warehousing, media streaming, or fast data integrity checks.

None of the other solutions you mentioned can deliver both those economics and that availability. With these new features, Actifio can.

"Forgetting about Actifio" ??

Please don't :)

All sounds vaguely familiar... Look forward to see what's behind all the buzz. Things tend to get messy out here in the world, let's see what happens when their plan comes in contact with the external reality.

Real Copy Data Virtualization

Have to call foul on the characterization of Actifio as some kind of backup appliance. Please, guys. The vast majority of our customers today leverage the platform in a use case beyond business resiliency, typically business agility (i.e. Dev/Test) or cloud mobility (i.e., making application data more readily accessible to cloud-based compute resources.)

Actifio is the only true infrastructure- and use case-agnostic platform for copy data virtualization. We created the category... and while there are certainly other vendors out there with point solutions that take a similar approach (Delphix for Dev/Test, CommVault for Backup...) nobody does what we do.

Let's keep it real here. Thanks.

Actifio Is Radically Simple Copy Data Management... TODAY.

"Chief Marketing Mouthpiece?" Ouch.

Setting that aside... you nailed it. All I'd add for your readers is that it's important to remember that the big storage vendors created the Copy Data growth problem, and benefit the most from it. It's naive to think they're the ones who are going to solve the problem. Mr. Manley is dead right about where the market is going, but until EMC tells financial analysts that it's no longer going to get the revenue tailwind of massive same customer data growth, this copy cat strategy is more about protecting EMC market share than it is about protecting customer data.

I'd all so point out that they're calling for a data management model that tames storage growth, sets SLA's for production applications, leverages backups as assets instead of insurance, and manages data in its native format to make it accessible instantly. For all the breadth of their current product line... they have NONE of those capabilities today, and Actifio has ALL of them.