4 posts • joined Thursday 31st January 2013 16:45 GMT
It's about the revenue, stoopid
The key word here is REVENUE; not orders, not units. It's a well known fact that per-unit revenue for mass-produced products reduces hugely as time goes on. Also, the customers (possibly Apple in this case) apply pressure for lower and lower pricing whenever a procurement deal is in the offing. Plus, they may be buying from Laird's competitors.
Talk about trying to find a story where there isn't one! It's like CNN in Boston all again.
Here we go...
"Blah, blah, blah, I had this on my Commodore C-64/Nokia N-95/Spectrum/Android/Braun shaver/Linux-based watch* years ago".
(* please choose appropriate)
Not sure I'd want to buy anything more complex than a fridge from Samsung or LG. They've bought market share by being cheap and by offering handsets and tablets to the telecoms crowd at low, low prices. Their dominance is all the more sad when you look at the relatively poor performance of more reputable companies like (in terms of customer service and legacy support) MS, HP, RIM and Nokia - all of whom could have made a good play if they'd been quicker to see where the smartphone market was heading.
Have you actually looked at the USAGE numbers for those low-priced Asian crappy tablets?
People are getting sucked into the "looks like an iPad, must be an iPad, except cheaper". They then get it home and realise it's rubbish.
Unlike A lot of Reg readers, most of the general public actually want something that works, has an ecosystem of Apps, is upgradeable (OS-wise) and doesn't require a degree to maintain it.
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